Pageant Coach Who Inspired Netflix's "Insatiable" Slams People Who Say Pageantry Is a Dying Breed (Exclusive) Tabitha ParentOctober 25, 2025 at 4:30 AM 0 Bill Alverson/Instagram; Alberto E. Rodriguez/Getty Bill Alverson and Miss USA 2024 contestants.
- - Pageant Coach Who Inspired Netflix's "Insatiable" Slams People Who Say Pageantry Is a Dying Breed (Exclusive)
Tabitha ParentOctober 25, 2025 at 4:30 AM
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Bill Alverson/Instagram; Alberto E. Rodriguez/Getty
Bill Alverson and Miss USA 2024 contestants. -
Bill Alverson has been a litigator in Alabama for nearly 40 years
On the side, however, he doubles as a private coach for girls competing in local, national and global pageants
He tells PEOPLE exclusively how his legal background plays into his side hustle
By day, Bill Alverson is a litigator in Andalusia, Ala., specializing in areas from family law and criminal law to personal injury since 1986.However, for the last three decades, Alverson has also been cultivating an impressive side hustle. Outside of the courtroom, Alverson is a renowned pageant coach, known for his work on TV shows like TLC's Coach Charming and for inspiring the Netflix show Insatiable.Most recently, Alverson has also dipped his toe into advising sorority hopefuls as a rush coach — part of an emerging market for girls looking to polish up their image before heading off to college.For his work in that arena, Alverson played a prominent part in the Lifetime show, A Sorority Mom's Guide to Rush, which followed along as he offered his thoughts and advice to young women rushing at SEC schools.Yet, despite his deeply entrenched presence in the pageant and rush scenes, for the most part, Alverson fell into this line of pageant coaching unintentionally.While singing in a local community choir, the director of the group approached him, asking if he might be able to help a local teen who was looking to compete in the local Covington County Junior Miss pageant. Her parents were a little bit older and not as involved in her pageant journey."She was just what I would call raw material," Alverson recalls.It wasn't until the young high schooler, Emily, actually won the title that he realized that he might have an in with the pageant world."It really kind of resonated, like preparing a witness for court," he says, of shaping his girls for pageants. "You are doing that for the interview room."As Alverson and his clients entered more and more pageants, his acclaim snowballed.
Bill Alverson/Instagram
Bill Alverson.
"That rolled me into judging things with the Miss America organization, and then from that rolled into five Miss USAs, five Miss Americas, working with girls in the Miss Universe program," Alverson rattles off.He notes how his legal background naturally ties into pageantry coaching.
"Some of these pageant coaches act like they are part of the family of the contestant," he says, noting that it's also a type of relationship he's had the opportunity to benefit from. "Working on files and clients, these pageant girls become files and clients and we work from that way," he explains.However, his biggest strength as a pageant coach doesn't come from nearly 40 years of civil litigation and frequenting courthouses. It comes from a role he plays constantly in the background of his life: fatherhood."I'm a parent," he says, nodding at the fact that his work deals directly with the mothers and fathers of the girls he coaches. "I didn't really know this until somebody told me, and they said they love the fact that you're a parent because you get their role."For Alverson, this means knowing when to stand down and respect a parent's wishes and role in a child's life, but also when to step up and intervene."Sometimes the parents don't like what I say," he says, sharing that he often coaches his clients to become more confident individuals in general.
"They want their kids to think and be somebody they're not. And I even have cautioned them, 'Hey, when they're done with me, they're going to have more of an independent mindset.'"When he's not busy with pageant coaching, he helps out with girls going through rush, which he says "gives me other things to do" living in a small town. However, with pageant season in full gear, Alverson is inevitably busier.
The Miss USA pageant will take place on Oct. 24, with the winner of the pageant going through to represent the United States on the global stage for Miss Universe on Nov. 21.Bill offers his advice that he shares with girls going into these widely-watched competition spaces."Don't try to be a square peg in a round hole," he says. "Be the square peg and make them cut a new hole, maybe if it's for you." Essentially, be yourself.
The biggest mistake that girls make when going into the interview portion of the pageant, Alverson says, is wasting their interview time on unnecessary, pandering statements.For example, when asked why they want to be Miss USA, saying "it's such an honor or privilege" is obvious. "That's between you and Santa Claus," he says. "And you eat your interview time by saying that.""What would you have to say as Miss USA that would make people want to talk to you?" he urges contestants to think about. "If you're not verbally skillful, I don't know how are you going to help the program as much," he says.Over the years, Alverson says he's seen major changes to pageants like Miss USA and how they select their winner.
"In the past, I can remember I first started working with girls in the USA system and some directors were like, 'Just do whatever, talk to 'em and let's work the interview,'" Alverson says. "I had other people say, 'Well, the interview really doesn't matter. It's how you do on stage.'"
Like all things, social media has touched the pageant world too, with Alverson sharing the ways that he's seen the internet and the online world change it.
Bill Alverson/Instagram
Bill Alverson.
"People try to diminish the interview, which now it's really heightened because with social media, your life is now onstage," he says. "Your ability to communicate is on stage." It rolls over into the real world, too, he says, where people are always watching.He touches on recent moments of controversy in the Miss USA world, noting how one of his clients, Noelia Voigt, gave up her title in 2023, originally citing mental health concerns. The incident marked the first time that a queen had given up her crown in the pageant's history.
At the time, Miss Teen USA UmaSofia Srivastava also relinquished her title, writing of her decision at the time that her "personal values no longer fully align with the direction of the organization," in her Instagram statement.
NBC News obtained a copy of Voigt's resignation letter, reporting that Voigt accused the pageant's CEO, Laylah Rose, of creating a toxic workplace after Voigt told her she was sexually harassed at a Christmas event.
Rose denied the allegations at the time in a statement to the Los Angeles Times. "We are very disappointed to hear the recent false allegations made by individuals speaking on behalf of our former titleholder," she said.With new leadership at the head of the Miss USA pageant, after the Miss Universe organization (Miss USA's parent company) announced that pageant judge Thom Brodeur would be replacing Rose as CEO in September, Alverson says he is confident the organization will work to support the contestants as they go through the process.Pageants, he says, are not a dying breed like many might assume. "And when people say, 'Well, maybe it's time for pageants to die,' I'm like, will you travel the world, please?" he says. "Because they're not only not dying, it's growing." With new leadership at the helm, this is the directive."The number one thing Miss USA needs to do is encourage girls to compete for next year," he says. "Yes, we want you to win Universe, but more importantly, we need you to be ever present: to keep these state directors going, keep things growing up and keep things working."
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