Who's Actually the HighestPaid Player in the League Right Now? Edward ClarkOctober 25, 2025 at 12:50 AM 2 NBA salaries in 2025 have reached new highs, driven by expanding media deals and global brand partnerships.
- - Who's Actually the Highest-Paid Player in the League Right Now?
Edward ClarkOctober 25, 2025 at 12:50 AM
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NBA salaries in 2025 have reached new highs, driven by expanding media deals and global brand partnerships. The league's top earners are pulling in hundreds of millions through a mix of contracts and off-court ventures. These deals reward business influence, long-term marketability, and global appeal. Here's a breakdown of the players receiving the most money in the NBA right now.
Stephen Curry – $159.6 Million
Image via Wikimedia Commons/Keith Allison from Hanover, MD, USA
As of now, Stephen Curry is at the top of the list for the first time and surpasses every other player in terms of both salary and endorsement income. He earns $59.6 million from the Golden State Warriors and brings in an estimated $100 million through deals with Under Armour, his Curry Brand, and media projects under Thirty Ink. Curry also runs Unanimous Media, which produced a documentary in 2024 and has a feature film coming in 2026.
LeBron James – $137.6 Million
Image via Wikimedia Commons/Erik Drost
Coming in second this season, LeBron James has collected $52.6 million in salary and $85 million from business ventures. He enters his 23rd season with the Lakers while dealing with a sciatica injury that may delay his start. His endorsement portfolio includes Nike, DraftKings, and Amazon, and he recently expanded his grooming brand's retail presence. James also invested in the fantasy sports site Fantasy Life and collaborated with Richard Mille on a high-end watch.
Kevin Durant – $104.3 Million
After finalizing a $90 million extension with Houston, Kevin Durant adds to his income with $53.3 million on the court and another $51 million through endorsements and investments. His firm, 35V, manages equity in Spindrift, Joe & the Juice, and Paris Saint-Germain. Meanwhile, his brand partnerships include FanDuel and Dick's Sporting Goods. He also recently regained access to a long-locked Coinbase account.
Giannis Antetokounmpo – $99.1 Million
Image via Wikimedia Commons/Keith Allison from Hanover, MD, USA
A growing list of investments has kept Giannis Antetokounmpo active off the court. His portfolio includes a venture capital fund, a stake in the women's league Unrivaled, and backing for the sports tech platform ScorePlay. He also added Huggies to his endorsement roster. Thanks to basketball, Antetokounmpo is taking home $54.1 million this season, with another $45 million coming from partnerships.
Jayson Tatum – $79.1 Million
Image via Wikimedia Commons/Erik Drost
An Achilles injury in May cast doubt on a return in 2025, but Jayson Tatum recently posted training footage and said he's not ruling anything out. He's also set to receive $54.1 million in salary as of now under a record-setting contract extension. Where his deals are concerned, the athlete is getting $25 million through Jordan Brand and Vertex Pharmaceuticals.
Anthony Edwards – $65.6 Million
Not many players can afford to lose over half a million dollars to league fines, but Anthony Edwards, who forfeited $565,000 last season for profanity and gestures toward fans, officials, and media, is in a different bracket. He obtains $45.6 million on his Timberwolves deal and gets another $20 million from endorsements. His off-court partnership portfolio consists of names like Adidas, Sprite, Prada, and Bose.
Joel Embiid – $65.2 Million
Image via Wikimedia Commons/All-Pro Reels
It is no secret that Joel Embiid secured a three-year, $192.9 million extension last year—but that deal hasn't kicked in yet. For now, he secures $55.2 million through his current 76ers contract and adds $10 million beyond sports. The athlete is also partnered with Skechers and Crypto.com and runs Miniature Géant, a media company currently producing a documentary about a Cameroonian basketball player who went viral.
Jimmy Butler – $65.1 Million
Endorsements and business ventures have pulled in $11 million for Jimmy Butler, which has added to the $54.1 million he's bringing in this time around on his new deal with the Warriors. He signed a two-year, $111 million extension after being traded from Miami, where he faced multiple suspensions.
Shai Gilgeous-Alexander – $63.3 Million
Image via Wikimedia Commons/All-Pro Reels
Shai Gilgeous-Alexander added another milestone to an already standout year by becoming just the 11th player to win both MVP and Finals MVP in the same season. He earns $38.3 million in salary and $25 million through endorsements. He recently entered into a four-year agreement of $285 million supermax extension, which will push his annual salary beyond $70 million by 2028.
Nikola Jokic – $63.2 Million
While planning to wait for a bigger payday, Nikola Jokic held off on signing a $212 million extension this summer. He's eyeing a $293 million deal next year instead, and has said he intends to stay with Denver long-term. Currently, Jokic takes home $55.2 million through his Nuggets contract and reels in $8 million more through endorsements. His international partners include 361 Degrees and Superbet, along with a deal with USA Sports Marketing.
Source: "AOL Sports"
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