Hy‑Vee is rolling out anexpanded number of Hy-Vee Homefront initiativeshonoring veterans and active‑duty service members throughout the month of May to celebrate America’s upcoming250th anniversary.
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Beginning May 1, customers at Hy‑Vee stores, which includes Sioux Falls,Harrisburg and Tea,can participate in theHy-Vee Homefront Round Upby choosing to round their purchases to the nearest dollar to support organizations serving veterans, active-duty service members and their families, which include TheAmerican Red Cross,Honor Flight Network,Hope for the Warriors,Operation First Responseand thePuppy Jake Foundation.
Hy‑Vee will also match customer donations up to $100,000, as in years past. In November 2024, Hy-Vee shoppers raised more than $200K in honor of Veterans Day. The total donation amount from all stores iscurrently $3,887,195.
Another initiative throughout the month of May is that veterans and active‑duty personnel will also be treated to free weekly coffee from 6 to 10 a.m. every Wednesday at Hy‑Vee locations with hot food service.
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From 6 to 10 a.m. on May 20, those same stores will host a free buffet‑style breakfast for veterans and active-duty service members, which will include items such as eggs, biscuits and gravy, hashbrowns and other items as a gesture of appreciation.
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In late May, Hy‑Vee will partner with theUnited Service Organizations(USO), one of the nation’s leading organizations serving active U.S military men and women and their families, to distribute 5,000hygiene and care package kitsto deploying and active‑duty service members across the Midwest. The USO hassupported military communities since 1941, and operates more than 260 locations worldwide, providing programs ranging from care‑package delivery to family support services.
These efforts build on the long‑standing mission of Hy‑Vee Homefront, established in 2013 to strengthen support for veterans and military families. The program has contributed more than $3.8 million to veteran‑serving nonprofits, according to aHy-Vee press release, and is known for its annual Veterans Day Breakfast in November, Honor Flight funding and employee benefits for veterans and active‑duty service members.
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“At Hy-Vee, we are a company built on a commitment to doing what is right,” theHy-Vee Homefront webpage states. “We're proud to be supporters of these American heroes. But as a company that cares deeply about the communities and people we serve, we know that we can do more. That's the mission of Hy-Vee Homefront.”
Vanessa Carlson Bender is the Development and Public Health Reporter at the Sioux Falls Argus Leader. Reach her atvbender@gannett.com.
This article originally appeared on Sioux Falls Argus Leader:Hy-Vee celebrates America 250 with expanded veteran support