The streamer has teamed up with Mattel and Hasbro to expand the reach of its megahit animated musical. Netflix announces KPop Demon Hunters toys, games, and mor

The streamer has teamed up with Mattel and Hasbro to expand the reach of its mega-hit animated musical.

Netflix announces KPop Demon Hunters toys, games, and more are coming soon

The streamer has teamed up with Mattel and Hasbro to expand the reach of its mega-hit animated musical.

By Mekishana Pierre

Mekishana Pierre

Mekishana Pierre is a news writer at **. She has been working at EW since 2025. Her work has previously appeared on *Entertainment Tonight* and Popsugar.

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October 21, 2025 3:48 p.m. ET

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'KPop Demon Hunters'. Credit:

*KPop Demon Hunters* fans will be able to keep their favorite fictional girl group at home in more ways than one now that Netflix has named Mattel and Hasbro as the global co-master toy licensees.

On Tuesday, the streamer announced that the iconic toy companies will introduce a wide range of toys, collectibles, games, role-play products, and more for fans of all ages to bring the world of HUNTR/X into their own homes.

"*KPop Demon Hunters* unleashed a global fan frenzy — we're talking dancing, singing, and more screaming than anyone was emotionally prepared for," said Marian Lee, Chief Marketing Officer, Netflix. "HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they've been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"

K-pop superstars Zoey, Rumi, and Mira in 'KPop Demon Hunters'.

Netflix's *KPop Demon Hunters* premiered on June 20 and quickly captured the hearts of viewers around the world. Directed by Maggie Kang and Chris Appelhans, the animated musical tells the story of HUNTR/X, a K-pop group whose members Rumi (voiced by Arden Cho), Mira (May Hong), and Zoey (Ji-young Yoo) moonlight as demon hunters. The trio live their days fending off supernatural threats in between selling out stadium tours and topping music charts.

In the musical film, HUNTR/X faces their biggest threat yet in the form of the Saja Boys, a rival boy band comprised of demons intent on stealing the ladies' fanbase and feasting on their souls.

The movie skyrocketed in popularity, earning acclaim for its vibrant animation and standout voice performances. Its soundtrack also achieved great success as the highest-debuting soundtrack of 2025 on the Billboard 200. The hit single "Golden" — sung by Ejae, Audrey Nuna, and Rei Ami who provide the singing voices for HUNTR/X — even spent some time in the No. 1 spot on Billboard's global charts.

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Through Netflix's partnership with Mattel, the toy company that brought the world Barbie will market and develop a full range of *KPop Demon Hunters*-themed products across multiple categories, including dolls, action figures, accessories, collectibles, playsets, collaborations with co-brands, and more, beginning in 2026 with distribution worldwide.

"We're thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping *KPop Demon Hunters*," Roberto Stanichi, Chief Global Brand Officer of Mattel, said in a statement. "Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world."

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Hasbro's partnership with the streamer will also feature innovative *KPop Demon Hunters* products across categories such as special feature plush, youth electronics, and role play.

The company's first product introduction will be *Monopoly Deal: KPop Demon Hunters, *which is available for pre-order on Amazon, Target, and Walmart starting Tuesday, Oct. 21. The game combines the fast action of *Monopoly Deal* with characters and themes from the hit Netflix film with orders shipping on Jan. 1, 2026.

"*KPop Demon Hunters* is a powerful pop culture phenomenon with global resonance — one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation," Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, said in a statement. "This collaboration with Netflix enables us to bring the film's dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we're building a product lineup that unites storytelling and fandom in a uniquely Hasbro way."

The Saja Boys of 'KPop Demon Hunters'.

Products from Mattel and Hasbro will be available for fans to shop from spring 2026 through the holiday season of 2026 and beyond.

*KPop Demon Hunters *is currently streaming on Netflix.

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Source: "AOL Movies"

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