She Was a SelfDefined 'Crazy Dog Mom.' Now She's Going Viral for Her NotSoGlamorous Job (Exclusive) Luke ChinmanSeptember 15, 2025 at 5:00 PM 2 Katelyn Kruse Katelyn Kruse Katelyn Kruse, a 27yearold from Mooresville, N.C.
- - She Was a Self-Defined 'Crazy Dog Mom.' Now She's Going Viral for Her Not-So-Glamorous Job (Exclusive)
Luke ChinmanSeptember 15, 2025 at 5:00 PM
2
Katelyn Kruse
Katelyn Kruse -
Katelyn Kruse, a 27-year-old from Mooresville, N.C., recently launched her side hustle, The Golden Scoop, where she scoops dog poop for her neighbors
Kruse, who documents her journey as a small business owner on TikTok, has garnered a following of nearly 5,000 people on the platform
The business made sense for Kruse, who tells PEOPLE her "first identity" is that she's "a crazy dog mom"
As Katelyn Kruse introduces herself — she's a 27-year-old from Mooresville, N.C., working as a financial analyst — one fact supercedes everything else.
"I'm a crazy dog mom," she tells PEOPLE. "That is my first identity."
As the proud owner of two golden retrievers, she was no stranger to poop scooping. And, given that her 9-to-5 was a work-from-home gig, she always considered "doing something extra on the side" as an outlet for her creative passions and to make some cash.
One day, as she was scooping, it hit her: "I was like, 'Wait a second. I think I could make something out of this. I spend my time doing it and most people hate it,' " says Kruse.
From there, the Golden Scoop was born.
Katelyn Kruse
The Golden Scoop
The business, which Kruse launched in June, offers several different packages for her neighbors — one-time pickups, once-weekly pickups and twice-weekly pickups, the latter of which costs customers $80 a month.
When a customer is interested in hiring Kruse, they fill out a form, which asks them their preferred pickup days and, of course, their dog's name. ("When you add that personalized factor into everything, it feels more welcoming and not like I'm a random person coming to pick up your poop," she adds.)
To get the word out at the business's beginning, Kruse designed and printed out flyers and went door-to-door in her neighborhood, advertising her services throughout the community.
"I was out there selling myself, like, 'Hey, do you have a dog and not want to pick up their poop, because you could pay me to do it,' " says Kruse.
Katelyn Kruse
The Golden Scoop
After she scored her first customer, she decided to pick up her camera, filming the process of getting ready to scoop her first yard — and the video took off, garnering over a hundred thousand likes. At the time, she had roughly 80 followers, a number that now nears 5,000 after the two months she's run her business.
On her account, she shares a combination of videos on the job, answers her followers' questions and shows off her own adorable dogs.
"A handful of my customers have said, 'We saw our backyard on TikTok,' " Kruse adds. "That's kind of fun for them, and I'm glad that they allow me to do that."
While commenters commended Kruse's business savvy, others could not get enough of the fabulous visual identity of her venture. Though the business has "golden" in the name — as an homage to Kruse's two pups — its primary color is pink, from the logo to the uniform to the buckets she brings around the neighborhood.
Katelyn Kruse
The Golden Scoop
"I love pink, and I think it was something to stand out," says Kruse. "I've looked online at other poop scoop companies, and they're all just ugly blue and the same — and the majority of them are not female-owned."
"I want to enjoy what I'm wearing and what I look like when I go to do this, because it's not a glamorous job," she adds. "I think that made us stand out to customers."
Online, Kruse says, she's developed a community of poop scoop companies and owners, and she's received messages from all kinds of people who said that they've been inspired by her social media content to jumpstart a side hustle idea of their own.
The venture has also helped Kruse become more connected with members of her local community.
Katelyn Kruse
The Golden Scoop
"I did a lot of door-knocking and word-of-mouth, and I've gotten to meet veterans and older people who are not physically able to clean their yards," she tells PEOPLE. "That's been a lot of fun too, because I get to meet them, learn [about] their families, and obviously meet their dogs."
on People
Source: "AOL Lifestyle"
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