Mariah Carey Finally Says 'It's Time' — and Fans Know Exactly What That Means Rachelle LewisNovember 1, 2025 at 7:16 PM 0 Arturo Holmes/Getty Images for MTV Superstar Mariah Careyis getting fans hyped up with a fun message now that Halloween is in the rearview. Days after the singer took to social media to declare "not yet" in a video message to her fans, she's changing up her tune. Why? Because it's finally that time of year again, and the singer's got something new up her sleeve for the holiday season.
- - Mariah Carey Finally Says 'It's Time' — and Fans Know Exactly What That Means
Rachelle LewisNovember 1, 2025 at 7:16 PM
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Arturo Holmes/Getty Images for MTV
Superstar Mariah Careyis getting fans hyped up with a fun message now that Halloween is in the rearview.
Days after the singer took to social media to declare "not yet" in a video message to her fans, she's changing up her tune. Why? Because it's finally that time of year again, and the singer's got something new up her sleeve for the holiday season.
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She announced she's teaming up with Sephora for a festive new holiday campaign, revealing the news in true Queen of Christmas fashion. In an Instagram video, she put a playful spin on her annual November 1 "It's time!" moment, signaling the kick-off to the holiday season, and giving permission to listen to her beloved hit "All I Want for Christmas Is You".
This year, though, she used the day to reveal her partnership with Sephora with a little help from comedianBilly Eichner. The latter plays a no-good elf, who's trying to steal Carey's Sephora products in the clip.
Set inside Carey's Sephora glam room, the two spar over makeup as the elf declares that Christmas is canceled. Suddenly, the clock strikes midnight, and Carey begins to sing "It's Time" before Christmas explodes onto the screen, and "All I Want For Christmas" plays in the background.
"It's Time!!!🎄🎁 #SephoraPartner," read the caption on her Instagram Post.
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A post shared by Mariah Carey (@mariahcarey)
It didn't take long for the comments section of Carey's Instagram share to express joy that the best time of the year has officially begun.
"Always an honor to be your elf, @mariahcarey! ❤️🎄" wrote Eichner, while another called the video, "Best ever!!!!🔥🔥🔥."
A different fan shared "We love you, mimi ❤️", while a fan stated, "Yessss❤️❤️❤️❤️❤️❤️!!!! Beyond !"
Several fans simply echoed what Carey, "It's time!"
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Along with the Instagram share, Carey also released a statement regarding her latest collaboration.
"The holidays are a time to celebrate and spread joy, I'm so excited to kick off the season with Sephora. It's all about creating those magical moments that make you feel glamorous from the inside out," the singer expressed.
The "It's Time" video, capturing the pop culture phenomenon for another year, coincides with Sephora's annual "Give Something Beautiful" Campaign, and the Sephora Savings Event, providing customers with savings and deals on beloved products and exlusive access to limited edition gift sets.
It's officially time for the holiday tunes to ring out, at least according to Carey. This year, Carey's getting even more in the Christmas spirit with a 10-day holiday residence in Las Vegas, which kicks off on November 28.
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This story was originally reported by Parade on Nov 1, 2025, where it first appeared in the News section. Add Parade as a Preferred Source by clicking here.
Source: "AOL Entertainment"
Source: Entertainment
Published: November 01, 2025 at 11:36PM on Source: VOXI MAG
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