McDonald's brings back all-time fan favorite menu item to counter staggering slump in sales
McDonald's on Monday announced a surprise drop in US sales - but it has a plan to win back customers. The fast-food giant's $5 Value Meal deal drove traffic to its 14,000 U.S. locations, but it also meant fewer people shelled out for pricier menu staples like the Big Mac. Sales took another hit after the Quarter Pounder was linked to a fatal E. coli outbreak, denting the brand's image.
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