Aston Martin wins the King’s Award for its luxe and innovative leather | TEZOM3U | 2024-05-12 14:08:01
Aston Martin wins the King's Award for its luxe and innovative leather | TEZOM3U | 2024-05-12 14:08:01
The King's Awards for Enterprise, previously known as The Queen's Awards for Enterprise until it was renamed last year to reflect King Charles III, recognises excellence in UK innovation. First established in 1965, the awards allow outstanding businesses to use the esteemed King's Awards Emblem for the next five years. It's an honour Aston Martin, an iconic embodiment of British luxury based in Gaydon, England, has won three times since 1998. Renowned for its timeless designs and modern technology as seen in its signature Vantage, DB12, DBS, DBX, and the hypercar Aston Martin Valkyrie — Aston Martin has also gone green with plans to introduce electric sports cars and SUVs between 2025 and 2030.
"As a company with a commitment to innovation, we are incredibly proud to be honoured with this King's Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin's bespoke interiors," Lawrence Stroll, Executive Chairman of Aston Martin said.
"Recognising our combination of handcraft and cutting-edge manufacturing technology, this award highlights the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology's core functionality."
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