The "Today" showis sending love and hope toSavannah Guthrie.
The anchors on the NBC morning show this week have been wearing yellow ribbons, and filling their studio with yellow roses, as a way of showing their support for their colleague amid the disappearance of her84-year-old mother, Nancy Guthrie.
On Feb. 18,Hoda Kotbnoted on air that many people were placing yellow flowers near the Guthrie home in Arizona, so the "Today" show decided to follow suit.
"We got a suggestion from one of our viewers, and we're doing the same here," Kotb said as the camera panned across a row of yellow flowers on the "Today" show set. "We have yellow roses around Studio 1A, and we're all wearing ribbons as we send our love to Savannah and her family."
"Today" show host Savannah Guthrie's 84-year-old mother, Nancy Guthrie, was seemingly abducted from her home outside Tucson, Arizona, in the early hours of Feb. 1, 2026. Authorities released photos and videos on Feb. 10, of a potential suspect who was caught tampering with a camera on her front door on the morning of her disappearance. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
New images from a Nest camera show an armed individual appearing to have tampered with the camera at Nancy Guthrie's front door on the morning of her disappearance." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
U.S. journalist and television host Savannah Guthrie, accompanied by her siblings Annie and Camron, speaks in a video message, addressing that they are willing to pay for the release of their elderly mother, Nancy Guthrie, who went missing from her Arizona home several days ago, in this screen grab obtained from social media video taken at an unspecified location and released February 7, 2026." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Nancy Guthrie, the 84-year-old mother of "Today" anchor Savannah Guthrie is missing, and Arizona officials say they are investigating her disappearance as a "crime.""Today" show cohost Savannah Guthrie, accompanied by her siblings Annie and Camron Guthrie, speaks in a video message addressing a possible kidnapper who might be holding her 84-year-old mother, Nancy Guthrie in this screen grab obtained from social media video taken at an unspecified location and released Feb. 4, 2026." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" />
The Pima County Sheriff's Office in Arizona received a 911 call reporting Nancy Guthrie missing from her home outside Tucson around noon local time on Sunday, Feb. 1. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
She was reported missing from her home in a community just north of Tucson on Feb. 1, 2026." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Search for Nancy Guthrie and person suspected of taking her continues
"Today" show host Savannah Guthrie's 84-year-old mother,Nancy Guthrie, was seemingly abducted from her home outside Tucson, Arizona, in the early hours of Feb. 1, 2026. Authorities released photos and videos on Feb. 10, of a potential suspect who was caught tampering with a camera on her front door on the morning of her disappearance.
"For the national collective, this is our missing mom, and this is a nice symbol," Carson Daly added.
Nancy Guthrie's neighbor Laura Garganopreviously told Peoplethat "some of us put flowers at the front of Nancy's house, while others who may not have wanted to go down to Nancy's house, put ribbons on their mailboxes," noting, "The yellow ribbon is a sentiment of hope and support after someone goes missing. I believe the use of the yellow ribbons goes back to hostage-taking in the 1970s."
Yellow ribbons were used as a symbol of hopeduring the Iran hostage crisisthat began in 1979. They were also used during the disappearance of 3-year-old Madeleine McCann in 2007,the BBC notes.
"Today" anchor Savannah Guthrie's 84-year-old mother Nancy Guthrie was reported missing in February 2026. See photos of the mother-daughter duo together through the years on NBC and beyond. Here, they're pictured in an undated photograph. Arizona officials say they are investigating Nancy Guthrie's disappearance as a "crime."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Nancy Guthrie and "Today" anchor Savannah Guthrie are pictured in an undated photograph provided by NBC." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Nancy Guthrie and "Today" anchor Savannah Guthrie are pictured in an undated photograph provided by NBC. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Nancy Guthrie and "Today" anchor Savannah Guthrie are pictured on April 17, 2019, on "Today with Hoda & Jenna."" style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Nancy Guthrie and "Today" anchor Savannah Guthrie are pictured in an undated photograph provided by NBC. " style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Nancy Guthrie, the 84-year-old mother of "Today" anchor Savannah Guthrie, is pictured in an undated photograph provided by NBC. Pictured here are Savannah and her mother on the set of the "Today" show on June 15, 2023." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> 
Nancy Guthrie and "Today" anchor Savannah Guthrie are pictured in an undated photograph provided by NBC." style="max-width:100%; height:auto; border-radius:6px; margin:10px 0;" loading="lazy" /> Search for Nancy Guthrie and person suspected of taking her continues
"Today" anchor Savannah Guthrie's 84-year-old motherNancy Guthriewas reportedmissing in February 2026. See photos of the mother-daughter duo together through the years on NBC and beyond. Here, they're pictured in an undated photograph. Arizona officials say they are investigating Nancy Guthrie's disappearance as a "crime."
The anchors on the "Today" show continued to wear their yellow ribbons on Feb. 19, and the flowers have remained in the studio. Kotb, a former "Today" anchor who left the show in early 2025, has been helping fill in for Guthrie amid her absence. Earlier this week, she reflected on the messages of support she has been receiving from viewers.
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"I was walking through the airport yesterday, I was just flying back here. The number of people who came up and said, one thing they kept repeating, which just struck me is, 'She's like all of our moms. She's like all of our moms. Tell her we're praying. Tell her we're here,'" Kotb said. "And I think that's so important. It's touched everybody."
Nancy Guthrie was reported missing from her home in Arizona on Feb. 1, and authorities have said they believe she was taken against her will. Law enforcement is calling on the public to share any information that could lead to her recovery, and the FBI is offering a reward of $100,000.
A suspect in the case has not been identified, but according to the Pima County Sheriff's Department, investigators are analyzing biological evidence found at the Guthrie residence.
The "Today" show has been providing regular coverage of the case. Throughout the month, the show's anchors have also reflected on how the story has hit close to home. Nancy Guthrie had made numerous appearances on on the "Today" show with her daughter over the years, and the NBC anchors have noted they met and became close with her.Jenna Bush Hagershared earlier this month that Savannah Guthrie's mom is "loved deeply by everyone here at 'Today,'" whileSheinelle Jonesreflected, "Behind the scenes, we're all rattled. We're all shaken."
Savannah Guthrie most recently spoke out about thecase in a video shared on Instagramon Feb. 15, in which she addressed her mother's apparent kidnapper.
"We still have hope, and we still believe," Guthrie said. "And I wanted to say, to whoever has her, or knows where she is, that it's never too late, and you're not lost or alone, and it is never too late to do the right thing."
Contributing: Anna Kaufman, USA TODAY
This article originally appeared on USA TODAY:'Today' show anchors wear yellow ribbons to support Savannah Guthrie
