Unlikely device is latest Costco craze as shoppers rave about saving thousands

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Unlikely device is latest Costco craze as shoppers rave about saving thousands

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Costco, known for its bulk groceries and household goods, has quietly become a major player in the hearing aid market. Offering competitive prices, flexible return policies, and strong customer service, the retail giant now ranks as the second-largest hearing aid provider in the U.S., trailing only behind the Department of Veterans Affairs. With hearing centers in almost 600 of its locations across the U.S. Costco has cultivated a loyal following having sold hearing aids since 1989.
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