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Big names are out at the Big Game.

The2026 Super Bowlbetween the Seattle Seahawks and New England Patriots will see A-listers trek to Levi's Stadium in California's Bay Area to see who will take home the prized Vince Lombardi Trophy. In addition to a thrilling game, the stars will have the chance to watch equally spectacular performances byCharlie Puth,Green Day,Coco Jones,Brandi Carlileand halftime show performerBad Bunny.

Ahead, see photos of all the celebrities who attended this year's Super Bowl.

Kim Kardashian and Lewis Hamilton

Kim Kardashianand Formula 1 legendLewis Hamiltonattend the Super Bowl together amidromancerumors.

Alix Earle

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Alix Earleand Miami entrepreneur David Grutman grin at the Super Bowl pregame.

Pedro Pascal

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A stylishPedro Pascalturns the heat up with his Super Bowl appearance.

Madelyn Cline and Odessa A'zion

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Madelyn ClineandOdessa A'ziongive it-girl energy at the Super Bowl pregame.

Jalen Hurts

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2025 Super Bowl championJalen Hurtstwins with Brady in their MVP jackets.

Jon Hamm

Jon Hammshows his support for the Patriots at the Super Bowl pregame.

Adam Sandler

Football fanAdam Sandlerattends another Super Bowl.

Matthew Lillard

Matthew Lillard/Instagram

Matthew Lillardand hiswifeHeather Helm have a great view of the game.

Justin Bieber and Hailey Bieber

JustinandHailey Bieberget comfy in their seats.

Flavor Flav

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A colorfulFlavor Flavgives a thumbs up from the stands.

Eiza González

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Eiza Gonzálezstands in a star-studded booth that also featuresMGK,Kevin Costner,Jessica Albaand more.

Ilona Maher

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OlympianIlona Maherand her rugby teammate Kristi Kirshe head into the Super Bowl.

Kelsey Anderson and Joey Graziadei

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The BachelorcoupleJoey Graziadei and Kelsey Andersonhave a date at the Big Game.

Emile Hirsch

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Emile Hirschholds up his phone in the stands.

Charlie Puth

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Charlie Puth delivers a riveting rendition of the national anthem.

Brandi Carlile

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Brandi Carlile sings "America the Beautiful" during the kick-off ceremony.

Joe Montana, Tom Brady and Peyton Manning

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NFL legends Joe Montana,Tom BradyandPeyton Manningjoin Green Day onstage during the pregame show.

Kenny G

Patrick T. Fallon / AFP via Getty

Iconic saxophonistKenny Gcarries his trusty instrument around the field.

Travis Kelce

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Although the Chiefs didn't make it to the Super Bowl this year,Travis Kelcestill suits up for a stylish appearance.

Jay-Z and Blue Ivy Carter

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Jay-Z, who has partnered with the NFL in recent years to curate entertainment during the Super Bowl, brings his daughterBlue Ivy Carterto the game.

Kendall Jenner and 21 Savage

NFL/Instagram

Kendall Jennerand21 Savagehead into the stadium together.

Coco Jones

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Coco Jones performs "Lift Every Voice and Sing" during the Super Bowl pregame.

Billie Joe Armstrong

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Ahead ofGreen Day's opening ceremony performance, Billie Joe Armstrong walks around the pitch.

Travis Scott

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Travis Scottmeets the camera with his own.

Robert Irwin

robertirwinphotography/Instagram

Robert Irwinarrives all the way from the Australia Zoo for the Super Bowl.

Carmelo Anthony

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Former NBA playerCarmelo Anthonylooks dapper in stripes before the game.

Roger Federer

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Tennis greatRoger Federersports shades on the sidelines.

Jon Bon Jovi

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Jon Bon Joviis all smiles ahead of the match.

J Balvin

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J Balvin— who is speculated to join Bad Bunny during the halftime show — looks on.

Chris Pratt

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Chris Prattshows his loyalty to the Seahawks in the team's signature lime and blue.

Rob Lowe and Marcus Allen

Kevin Mazur/Getty

Rob Lowehangs out with former NFL star Marcus Allen at the Super Bowl LX pregame.

Read the original article onPeople

For companies, the reputational and financial stakes are high. Running a 30-second ad during this year's Super Bowl will cost as much as $10 million,accordingto Bloomberg News. Advertisers also shell out millions more to produce their spots, often paying top dollar for celebrity spokespeople and to promote their commercials ahead of the big game.

The Feb. 8 game, which will pit the Seattle Seahawks against the New England Patriots, will feature a host of returning advertisers, such as Budweiser and Pepsi, as well as new entrants, including health care company Ro and betting site Fanatics Sportsbook. Many advertisers are aiming for the funny bone this year, hoping to distract viewers from their concerns about theeconomyand polarized political views, experts said.

"Advertisers are seeing the Super Bowl as an opportunity to catch a break from all of that," Sean Muller, CEO of advertising research firm iSpot, told CBS News. "They really want to get people to not worry for a few hours. I think that's why humor has made such a surge."

Humor was also in evidence inlast year's Super Bowl ads, along with celebrity appearances, a trend expected to take center stage again in 2026, Muller said. Stars in this year's crop of spots range from Pro Football Hall of Famer Peyton Manning, who appears in a Bud Light commercial with singer Post Malone, to pop star Sabrina Carpenter, who stars in a Pringles ad.

Advertisers typically either pre-release their Super Bowl ad in the days before the game or post a teaser that's aimed at getting viewers primed for their ad. Check out the already released ads and teasers below for Super Bowl 60.

Anthropic Super Bowl commercial

Anthropic — the AI company behind the Claude chatbot — will make its first Super Bowl appearance with a spot aimed at differentiating it from other AI companies. In the ad, a young man asks the personification of an AI chatbot for help with a workout, but the chatbot tries to sell him some shoes he doesn't want.

"Ads are coming to AI," the ad states. "But not to Claude."

The spot is "cleverly aimed at users of Anthropic rival OpenAI after that company's recent announcement that ads will appear on ChatGPT's free tier, TechCrunch said.

Blue Square Alliance Against Hate Super Bowl commercial

The Blue Square Alliance Against Hate, a foundation created by New England Patriots' owner Robert Kraft to battle antisemitism, will air a 30-second Super Bowl spot that speaks to Americans standing together against hate.

"The ad comes amid nationwide spikes in antisemitism and faith-based hate," the foundation said in a statement.

Bosch Super Bowl commercial

Bosch is teasing its Super Bowl spot with Food Network star Guy Fieri in a 15-second clip called  "A Little Buzz."

The teaser shows a hand brandishing a hair clipper near Fieri's trademark bleached locks, then flashes an image of him with a dark head of hair — a transformation that set the internet "ablaze,"accordingto the trade publication The Hollywood Reporter.

Bud Light Super Bowl commercial

This celebrity-studded ad, titled "Keg," depicts musician Post Malone, Peyton Manning and comedian Shane Gillis reuniting after their 2025 spot "Big Men on Cul-De-Sac."

In their new 2026 Bud Light ad, the three are at a wedding when a keg of Bud Light slips off a dolly and rolls down a steep hill. The trio — as well as the bride, groom and all the guests — run after it to the soundtrack of Whitney Houston's "I Will Always Love You."

Budweiser Super Bowl commercial

Budweiser and its familiar Clydesdale horses may be known as one of the most faithful Super Bowl advertisers. Its 2026 spot — called "American Icons" — is already gaining fans and accolades, with Forbespredictingit is likely to rank as the most popular commercial of the game.

The spot "hits all the right notes, featuring the beloved Clydesdales and an American bald eagle that speaks to unity and national pride," Forbes noted.

Dove Super Bowl commercial

Dove is returning to a third consecutive Super Bowl with its "The Game Is Ours" ad, which highlights body positivity for girls in sports.

"In Dove's Super Bowl 60 ad, girls march to their own beat. Literally," noted AdWeek. "Dove will use its spot to show what happens when we support girls to focus on what their bodies can do, not how they look."

Dunkin' Super Bowl commercial

Dunkin' is promoting its 2026 spot with two teasers featuring Ben Affleck, a longtime spokesman for the coffee chain. In the ad, the Hollywood actor tries to convince "Friends" stars Jennifer Aniston and Matt LeBlanc and "Seinfeld" actor Jason Alexander to release the contents of a VHS tape labeled "Network Pilot '95 v3."

Presumably, Super Bowl 60 viewers will get a peek at that 1990s pilot when the actual commercial airs on Sunday. "The spot taps into peak Y2K energy," Parade magazinesaid.

e.l.f. Cosmetics Super Bowl commercial

The ad from cosmetics company e.l.f. features actor and comedian Melissa McCarthy in a telenovela-inspired spot that depicts her waking up from a car crash in a hospital.

She learns she must master Spanish before watching the biggest reggaeton concert in the U.S. (a nod to the game's halftime show,starring Bad Bunny), and gets some help learning how to roll her Rs courtesy of e.l.f.'s Glow Reviver Lip Oil.

"McCarthy sees the e.l.f. Cosmetics commercial as a 'love letter' to the Latinx community that the brand so closely supports," People magazinesaid.

Expedia Super Bowl commercial

Expedia is turning to Ken — as in the Mattel doll — for its Super Bowl ad, showing the plastic figure booking a trip to Japan and other locations. Ken muses that booking with rewards basically means the cost was "free" using "Ken math."

"Barbie may have Malibu, but Ken now has the world,"notedTravel & Leisure magazine.

Fanatics Sportsbook Super Bowl commercial

Online betting company Fanatics Sportsbook features model and celebrity Kendall Jenner as she pokes fun at her romantic history, suggesting that her wealthy lifestyle is funded by her timely wagers on her basketball star exes. In the spot "Bet on Kendall," she says her next gamble will be on the Patriots versus the Seahawks, inviting viewers to bet along with her.

On Jan. 29, Fanatics Sportsbookpostedthat Jenner had wagered $1 million on the Patriots.

"If you're tailing or fading Kendall Jenner's $1 million Super Bowl bet, just know she and Fanatics won," Sports Illustratedwroteabout the ad.

Frank's RedHot Super Bowl commercial

Frank's RedHot will appear in the Super Bowl with a commercial starring rapper Ludacris. Titled "Eat the GOAT," the ad depicts Ludacris insisting that everything must have the "greatest of all time" on it — Frank's RedHot hot sauce.

"The playful campaign for the hot sauce features past collaborators of the rapper and actor," People magazine wrote "The ad also includes an appearance from a goat, whom Ludacris called 'really easy to work with' on set.'"

Google Super Bowl commercial

Google's ad, called "New Home," touts the tech giant's AI capabilities, showing a mom and young son using its Gemini app to model what their new house would look like with a new garden and different colored walls. The ad oozes cuteness, featuring an adorable baby, a charming house and a faithful family dog.

"Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad meant to humanize the tech," AdWeeknoted.

Grubhub Super Bowl commercial

Grubhub's Super Bowl ad taps actor George Clooney to announce that "Grubhub will eat the fees," meaning that the food delivery company will eliminate delivery and service fees on restaurant orders over $50. Clooney, making his Super Bowl ad debut, appears at a fancy dinner in a grand manor, where other diners are aghast at having to "eat the fees."

The spot is directed by Oscar-nominated director Yorgos Lanthimos of "Poor Things" and "leans fully into the director's signature off-kilter style," People magazinenotes.

Hellmann's Super Bowl commercial

Actor Andy Samberg portrays "Meal Diamond" in Hellmann's spot, called "Sweet Sandwich Time." The actor and Saturday Night Live alum sings a tribute to adding mayo to sandwiches to the tune of "Sweet Caroline."

"Can you ever go wrong with a Neil Diamond tribute? The answer is no, and Andy Samberg plays a great parody of the legend in a Super Bowl ad for Hellmann's,"notedthe ad blog Muse by Clios last month.

Hims & Hers Super Bowl commercial

Hims & Hers has a message attuned to America'sgrowing wealth gap: The rich get better health care than the rest of us. The company says it can help bridge that gap by providing the peptides and other goodies that the rich can readily access.

The ad touches on "a hot topic in the current United States landscape," USA Todaynotedon Feb. 1.

Instacart Super Bowl commercial

Instacart is featuring Ben Stiller and Benson Boone in a 30-second spot directed by Spike Jonze that harkens back to European disco pop. The commercial is touting the service's new "Preference Picker," which allows customers to select preferences such as how ripe they'd like their bananas.

"But getting into such nitty gritty in a 30-second Super Bowl ad may be nearly impossible," Varietywrote.

Michelob ULTRA Super Bowl commercial

Actor Kurt Russell stars as a mysterious ski instructor in Michelob's "The ULTRA Instructor," taking a slow skier under his wing to teach him how to be the first one of his friends down the slope — and avoid getting stuck buying everyone's apres-ski drinks.

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The ad plays on the fact that the Winter Olympics kick off on Feb. 6,notesthe Hollywood Reporter.

Nerds Super Bowl commercial

Nerds' Super Bowl spot features reality TV guru Andy Cohen as he helps a Nerds Gummy show off his "new you."

The candy brand "made a splash in 2025, with recording artist Shaboozey headlining a commercial set to his rendition of Louis Armstrong's 'What a Wonderful World'," USA Todaynotes, adding that the brand is aiming to make the same connection with Cohen.

Novartis Super Bowl commercial

Novartis is touting a blood test for prostate cancer in an ad called "Relax Your Tight End." Set to a calming Enya song, the commercial depicts Rob Gronkowski, George Kittle and other former and active NFL tight ends as they relax – presumably because they can rely on the blood test to spot cancer.

"And the prize for the least subtle messaging of Super Bowl 60 goes to … Novartis," the ad blog Muse by Clioswrote.

Oakley Meta Super Bowl commercial

The Oakley Meta collab is making its Super Bowl debut with a star-studded ad that features athletes taping and using the AI glasses to check the weather or if it's OK to eat dirt.

The "smart glasses (quite literally) shine in a high-intensity Super Bowl LX ad that spotlights how elite athletes use the eyewear's AI-powered features," AdWeekwrote.

OIKOS Super Bowl commercial

NFL running back Derrick Henry and actor Kathryn Hahn are featured in yogurt maker OIKOS' "The Big Hill," which shows them on a San Francisco trolley that gets stuck on a hill. Powered by the company's Greek-style yogurts, they're able to get the trolley car moving.

The ad leans "into both physical exertion and comedic relief as Hahn and Henry confront increasingly absurd uphill challenges," AdWeeknoted.

Pepsi Super Bowl commercial

Pepsi's commercial for its Zero Sugar soda may reignite the cola wars, with a polar bear — a mascot associated with Coca-Cola — confronting an existential crisis when he picks Pepsi over Coke in a blind taste test.

"Academy Award-winning filmmaker Taika Waititi directs the ad—which is set to Queen's "I Want to Break Free"— and also makes a cameo as the polar bear's therapist," AdWeeknoted. The ad ends "in a callback to a meme-able kiss cam moment during a Coldplay concert last year."

Pringles Super Bowl commercial

Pringles released its Big Game commercial, featuring singer Sabrina Carpenter in her Super Bowl ad debut, on Feb. 3. In the ad, Carpenter is holding a Pringles container while expressing the wish for a man. She ends up building a "man" out of Pringles, with the pair shown at a romantic dinner and driving in a convertible.

The ad "reminds viewers that men can have a salty personality," the Hollywood Reporter wrote on Tuesday.

Raisin Bran Super Bowl commercial

"Star Trek" actor William Shatner stars in a Raisin Bran cereal ad that's all about fiber and keeping regular.

Titled "Will Shat," the commercial is "one giant poop joke," CinemaBlendnoted.

Ramp Super Bowl commercial

Brian Baumgartner, who played the hapless accountant Kevin in "The Office," is the star of Ramp's "Multiply What's Possible," which demonstrates the business-services company's capabilities.

The commercial "positions the finance software as a 'force multiplier' by populating the office with copies of Baumgartner," AdWeeknotedon Feb. 2.

Ritz Super Bowl commercial

Ritz's Super Bowl spot stars former "Saturday Night Live" star Bowen Yang and actors Jon Hamm and Scarlett Johansson, who have been excluded from a beach party where the Ritz crackers are flowing.

The actors are "all trying to find their way on Ritz Island, where the humor can be salty," Varietynoted. "Ritz is among the Super Bowl advertisers relying on a broader group of celebrities to capture attention, rather than placing the burden of success on a single personality."

Ro Super Bowl commercial

Telehealth company Ro will air its first Super Bowl ad on Sunday in a spot called "Healthier on Ro," which features former tennis champion Serena Williams talking about her use of a weight-loss medication.

"Ro is using the biggest stage in advertising to pivot the conversation around GLP-1s," PRWeek said.

Rocket Super Bowl commercial

Rocket and its online real estate service Redfin have released a teaser for its Super Bowl commercial, which features black-and-white footage of Lady Gaga singing Mr. Rogers' song "Won't You Be My Neighbor."

The companies are "leaning into something softer for their Big Game teaser," AdWeek wrote. "The candid and unpolished spot, shot with handheld camera work, gives the performance a sense of closeness that mirrors the song's message of kindness and connection."

Skechers Super Bowl commercial

"Modern Family" star Sofía Vergara stars in Skechers' Super Bowl spot, in which none of her other shoes can compare to the comfort of the brand's Hands Free Slip-ins.

The "playful" ad marks Skechers' 13th appearance in the Super Bowl, fashion magazine WWDnoted.

Squarespace Super Bowl commercial

Squarespace is back for the Super Bowl, but its teaser, called "Unavailable," doesn't give much away about the ad. The 15-second black-and-white spot features a tearful Emma Stone, although it's unclear why the actor is crying.

The website builder's chief brand and creative officertoldVariety last month that the ad will be "very filmic, very cinematic."

Svedka Super Bowl commercial

Vodka brand Svedka is touting its commercial as the first Super Bowl ad created primarily with artificial intelligence. The spot features the vodka brand's Fembot alongside her male counterpart, BroBot, as they pour vodka and dance at a nightclub to the tune of Rick James's "Super Freak."

Food publication Mashed described the commercial as an "AI hellscape."

"The ad ... [is] probably just what you expect: two impossibly shiny and attractive humanoid robots staring at you, dead-eyed, while dancing and making cocktails," Mashedwrote.

Toyota Super Bowl commercial

Toyota's Super Bowl commercial tugs at viewers' heartstrings, putting an emphasis on family connections. It begins with a grandfather buckling his young grandson in the automaker's RAV4 vehicle, calling it his "superhero belt," and ends decades later, with the boy, now a young man, doing the same for his grandfather.

The ad tells "a generational story about family, memory and mundane-yet-memorable moments," AdWeek wrote.

TurboTax Super Bowl commercial

TurboTax's ad will run during the Super Bowl just as millions of Americans are prepping their taxes. The company's teaser, "The Expert," stars actor Adrian Brody repeating the phrase, "I can handle that for you," in different accents.

During the Super Bowl commercial, Brody will play a TurboTax agent, according to People magazine. The teaser "pokes fun at Brody — known for his dramatic and serious acting roles — and how he doesn't need to bring the same energy to the TurboTax commercial, because the company makes tax season a breeze," Peoplewrote.

Universal Orlando Resort's Super Bowl ad

Universal Orlando Resort's ad features a younger and older brother in a feel-good spot that shows their relationship changing after a visit to the theme park. The commercial includes multiple shots of the park's attractions, with the brothers oohing and ahhing.

The ad "is showcasing the spirit of brotherhood during the Super Bowl," People magazinesaid.

Wix's Super Bowl commercial

Wix is returning to the Super Bowl after a seven-year hiatus to promote it new AI-powered website-building app, called Harmony.

"The campaign reflects Wix's belief that the future of web creation is AI-driven, human-led and built for long-term growth," the company said in astatement.

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AccuWeather senior meteorologist Alex Sosnowski said thatair from the Pacific Oceanwill make its way across the country in the next two weeks.

"While this will bring a much-needed break from frigid conditions and it may feel warmer than it actually is, it can create problems due to thaw-and-freeze cycles, foggy episodes and storms that bring areas of freezing rain, sleet and wet snow," Sosnowski added.

As the warm air moves east, it will leave in its wake a cold snap for the western part of the country.

AccuWeather meteorologist Kai Kerkow said the high-pressure systemparked over Californiathat haskept winter weather at bayappears likely to weaken.

"This change in the pattern will be beneficial for California's snowpack and reservoirs, as the snowpack is running well below average across much of the state," Kerkow said.

Here's what to know about this week's forecast.

Super Bowl 2026 live updates:Score, how to watch Patriots vs Seahawks

Northeast weather forecast

The break from warm Pacific air may be tempered by a "clipper storm" that could bring snow to the ski country of western New York, the Adirondacks and the Green and White Mountains of New England.

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"There is the possibility for a northern-tracking storm that can bring snow to the Great Lakes and Northeast Monday night into Wednesday," AccuWeather senior meteorologist Adam Douty said. "This storm will be on a surge of less harsh conditions as Arctic air retreats north."

However, Accuweather predicted that many locations in the Northeast will see temperatures rise into the 40s from Tuesday into Wednesday.

South weather forecast

The South will be the beneficiary of the easing winter weather, as the region sees relief from the sweeping cold temperatures and snow.

"Some of the warm air that has been building over the southern part of the Plains will be carried to the Atlantic Coast with highs rebounding into the 50s, 60s and 70s," Sonoski wrote. "Later this week, temperatures inAtlanta may hit 70 degreesfor the first time since Jan. 10."

Recent winter storms blanketed the region with snow, stretching across North Carolina, and brought a cold snap that ranked amongthe worst Florida experienced in decades, according to AccuWeather meteorologists.

West weather forecast

Jose Castillo of Tarrytown, NY. walks through snow along Route 9 in Tarrytown during the early hours of the winter storm Jan. 25, 2026. The storm was predicted to drop up to a foot of snow on the lower Hudson Valley. A huge winter storm dumped heavy amounts of snow and ice across wide swaths of the U.S.

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See fun faces of people making the best of winter weather

Jose Castillo of Tarrytown, NY. walks throughsnowalong Route 9 in Tarrytown during the early hours of the winter storm Jan. 25, 2026. The storm was predicted to drop up to a foot of snow on the lower Hudson Valley. A huge winter storm dumped heavy amounts of snow and ice across wide swaths of the U.S.

In the West, AccuWeather meteorologist Alyssa Glenny predicted that the cold snap could bring snow to the Sierra Nevada mountains and disrupt traffic on Interstate 80.

"Snow levels are projected to decline rapidly Tuesday into Tuesday night with high temperatures barely reaching above the freezing mark at Donner Pass on Tuesday," Glenny wrote.

The forecasting site noted that the pattern may ease during the week but that "additional opportunities for storms will arise by the upcoming weekend and into late February."

This article originally appeared on USA TODAY:See what parts of the country will get winter weather reprieve