JoJo Siwa Reveals the One Style Accessory That Will Always Be Part of Her Life: ‘I’m Stuck with Them!’ (Exclusive)Toria Sheffield, Amanda Champagne-MeadowsSun, October 25, 2026 at 11:45 AM UTC
JoJo Siwa at Dancers Against Cancer’s Industry Dance Awards in Los Angeles on Oct. 21, 2026Credit: Paul Archuleta/Getty
JoJo Siwa told PEOPLE exclusively that she will never give up wearing one specific accessory
Siwa also shared that she and her mother, Jessalynn, are equal partners in their JoJo Bows business, which now includes a line for adults
The star has previously opened up about her personal style, revealing that she is often drawn to looks that inspire questions and curiosity
JoJo Siwa says there’s one very specific style accessory she just can’t quit.
The singer and dancer, 23, caught up with PEOPLE exclusively at the Industry Dance Awards, hosted by Dancers Against Cancers — a nonprofit that helps individuals and families within the dance community who have been affected by the disease — in Los Angeles on Wednesday, Oct. 21.
During the conversation, PEOPLE asked JoJo about her hair accessory brand, JoJo Bows. The company — which she started with her mom and fellow Dance Moms alum, Jessalynn Siwa, a decade ago — sells hair bows inspired by the pop star’s longtime signature hairstyle.
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“I got to give that credit to my mom,” JoJo said of the company. “She runs that business, and we’re 50-50 in it. And she does such a great job with it.”
As for whether she thinks bows will ever not be a part of her life?
Jessalynn Siwa and JoJo Siwa in Las Vegas in 2016Credit: Gabe Ginsberg/Getty
“Never!” she told PEOPLE.
“I think especially now that we have the evolution, the Joelle Bows,” she continued, referring to the brand’s new line of bows for adults.
“I got one on even tonight. I’m stuck with them!” she added with a smile.
JoJo and her mom started selling handmade bows to local hair salons beginning when the star was just 4 years old, according to Business Insider.
The signature oversized hair bows became a merchandising phenomenon following JoJo’s rise to fame on Dance Moms. The mother and daughter initially partnered with Claire’s and later Nickelodeon to launch a line of colorful accessories, with more than 50 million bows sold worldwide by 2019, per the outlet.
In recent years, however, JoJo and her mother sought to regain greater creative control over the brand.
JoJo Siwa at Dance Against Cancer’s Gala of the Stars in Los Angeles on Oct. 22, 2026Credit: Tommaso Boddi/Variety via Getty
“It really got out of my control,” JoJo told Business Insider. “It kind of just became like, ‘Oh, JoJo, here’s your bow.’ And it’s like, ‘Wait, but I didn’t really have anything to do with this bow.’ ”
Now, the star says she picks the color and design for every single new bow. She also regularly drops new styles on her Instagram — all of which can be purchased from her official store.
And while JoJo said bows will always be a part of her life, she previously admitted to having some serious anxiety when she decided to stop wearing them exclusively.
“I just had my 18th birthday, and it was right around my birthday that I realized, ‘I kinda wanna do my hair different today,’ ” she recalled during a 2021 interview with Adam Mosseri, the head of Instagram.
“It just felt like the right time, and to do something different and to do something maybe a little bit more mature or a little upgrade,” she explained.
JoJo — who had opened up about her sexuality and her attraction to women the previous January — said telling her mom she wanted to change up her style was “surprisingly harder” than coming out.
“The bow is still a part of my life,” she added. “I still love bows — I forever will. They’re who I am, but maybe I won’t wear it every day.”
The star opened up about her personal style philosophy in September 2024 on an episode of PEOPLE’s Rules for Life series, sharing that her goal is often to make heads turn on any given day.
“I think for me, when I’m finding a style, it’s ‘How can I be so messed up, so weird, so whack?’ ” she said, adding that she hopes people will ask, “Why is she wearing that? What is she doing? What is she wearing now?”
“It’s a fun game for me to play,” JoJo said.
Source: Entertainment
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